The Right Banners At The Right Places Will Drive Traffic To Your SitePosted on: February 24, 2012
So you have a good product and also have a website to promote it. But your sales are not increasing as not many people know about your product. This is where advertising comes into play. Banner advertising is one tool that has been used effectively for this purpose for a long time now. Banner advertising is a very cost effective way to advertise your site and it certainly brings traffic to your site which is ultimately converted into customers. You can simultaneously advertise on a number of sites to increase the number of visitors to your site in an exponential manner. In reality it does not happen this way all the time and the conversion rate may be less than expected. But banners are serving their purpose if they are driving potential customers to your site.
Choosing the sites on which to place your banner is very crucial as the foot fall will depend on your choice of websites. Some sites are very popular and get heavy traffic every day. You may be tempted to place your banner on those sites just because they get many visitors every day. But if the subject of your product and those sites is completely different it will not be effective to you. For example, if your website is about delicious recipes and you place your banner on a site that is about car racing, you will not get your share of traffic e, racing site is visited by people having interest in motor sport and not recipes at all. Similarly if you sell e-books on a serious subject and place your banner on a children’s site, all your money will go to waste as you do not expect children to be interested in a heavy subject, do you?
Google AdWords is one place where you can place your banners without any fear. If your keywords match with those being searched on the browser, Google will show your banner to all those who searched the keyword. This is an effective way to get a lot of clicks from the people who typed the same keywords. Google is a giant when it comes to search engines and millions of people search on this engine daily.
All said and done, you must pay special attention to the designing of your banner as it is your only chance to interact with the surfers. So, it is in your interest to get it designed in an attractive and eye catching banner. The banner design should be such that it makes surfers stop and think about it.